Effects of graphic anthropomorphic design on college students’ multimedia academic performance, emotion, and psychological perception
HUI Jing1, ZHENG Yuwei2, LI Dan1
1. School of Education, Shanghai Normal University, Shanghai 200234, China; 2. School of Education and Psychological Sciences, University of Jinan, Jinan 250022, Shandong Province, China
Abstract:Objective To explore changes of academic achievement, psychological perception and emotional state of college students in learning multimedia materials of graphic anthropomorphic design. Methods Multimedia learningmaterials adapted from comics were used. A total of 60 college students conducted 2(picture type)× 2(text type)two factors inter subject design. The subjects completed a priori knowledge questionnaire, emotion measurement questionnaire, academic achievement test, internal motivation questionnaire, and cognitive load self-assessment scale. Results The transfer performance of anthropomorphic pictures was significantly higher than that of non-anthropomorphic pictures. Anthropomorphic pictures significantly reduced the perceptual difficulty of the subjects, and anthropomorphic words significantly improved the internal motivation of the subjects. Graphic anthropomorphic design significantly reduced the decline of the subjects’ positive emotion after learning. Conclusion The graphic anthropomorphic design of multimedia learning materials has a positive impact on college students’ academic performance, emotion, and psychological perception.